The Reason for Innovation

Apple has always been at the pinnacle of innovation and it always came at a price. They have a history of removing technologies from beloved devices which they do ultimately render obsolete. As the world progresses further with technology, it loses those that Apple considers legacy. This happens from time to time and more often than not with the presence of Apple.

However, with the release of the new iPhone 7, it does not seem like Apple has made a great choice in removing what some people would not consider legacy. "I'm always hoping [the rumors are] always wrong and that they'll come up with something that totally surprise and astound us," Blodget discusses the potential of Apple. It may be too soon to tell if Apple has made the right decision with the release of the iPhone. People have expressed outrage for this decision but it does not look too entirely different from what has happened in the past.

The removal of the CD drive in the new MacBook Pro had received the same kind of outrage that we see today. Now people carry around flash drives or use the cloud to store and send their personal files. We’re being blinded by the present of the idea, however, we must look towards the future and what Apple wants us to see. It is assumed that Apple wants a wireless future. Though it may not only be such a grandeur ideal they are aiming for.

Some may say that Apple is aiming to profit in licensing fees from manufacturers who’d like to manufacture accessories for the new iPhone. Some may say that Apple is valuing the beauty of the device more than functionality by focusing on how thin their engineering team can design it. There’s a lot to say but not much ground to cover with the secretive nature of Apple. “Maintaining an ancient, single-purpose, analogue, big connector doesn’t make sense because that space is at a premium,” Phil Schiller from Apple comments on the headphone jack (Forbes).

Consumers may never know what Apple has in store for them and may never even understand why when it does in fact come to that time. Whatever it may be, Apple has been the pinnacle of innovation time after time. Though the true question is: will they remain that way?

References

Chamary, J. (2016, September/October). Retrieved October 28, 2016, from http://www.forbes.com/sites/jvchamary/2016/09/16/apple-iphone-headphone-jack/

Levy, S. (2016, September/October). New from Apple. Retrieved October 28, 2016, from https://charlierose.com/videos/28785